How Google+ Can Grow Your Business
The main purpose of joining social networking sites, such as Google+, is usually to increase your network, gain publicity, and produce clients for your business.
Google+ circles are great when it comes to generating brand recognition and developing an audience for your online marketing presence. Circles resemble “Likes” on Facebook or myspace and “Followers” in Twitter; it's used to develop a network of people who are interested in your business, products, or solutions.
However, lots of people discover that Google+ circles tend to be more “user-friendly” than other platforms like Facebook or myspace. In particular, its “drag and drop” function helps make it simple and quick to add people in your circles.
Not only that, but you can create many different circles in Google+ and only add relevant people to each circle. As a business owner, it is recommended that you create separate circles for your business prospects, clients, employees, family - or any other segment that relates to your needs.
This makes sharing information a lot easier as it can be tailored only to those groups who have an interest in what you are sharing.
You can also create specific marketing campaigns to target specific circles. The nice thing is that if you offer different types of products and services, you can create individual circles based around those specific things; allowing you to target even further.
Keep in mind that social media is about more than “selling” your products and services. It creates a way for you to “build relationships” with your target audience, which will in turn create more loyal customers over time.
By sharing helpful and interesting information with them, such as tips, videos, or photos, you can quickly build trust and authority status.
With good, valuable content, it won’t take long to find more people to join your circles because the people in your circles will recommend it to their friends, family, and other associates. Although it takes time to manage, growing Google+ circles is not hard for most people.
Due to the explosive growth of Google+, businesses can no longer ignore this amazing digital tool. With more than 170 Million users, it is a very powerful way to generate more exposure for your brand.